BOARD ACTION: THIS IS AN INFORMATION/DISCUSSION ITEM ONLY NO ACTION IS NEEDED

Board Meeting Agenda at page 812: http://capousd-ca.schoolloop.com/file/1218998819331/1455438848279/1474344529390663222.pdf

Board Audio at 88:20: http://cusd.capousd.org/cusdweb/audio2016-17/CUSDBoardMeeting.Jan.25.2017.mp3

 

Comment by Dawn Urbanek

Staff is trying to change the names of these 7 schools to "Academies" and rebrand them in the hopes that more families will be attracted to these 7 small, under enrolled schools. CUSD is fearful that these schools may have to be closed, or that more charter schools will take over some of these campuses. CUSD is hiring Album Agency dba Album Creative Studios Incorporated to "Provide various communications and marketing services, including Re-Imagined Schools, strategic sessions on campus, reviewing existing profiles, designing a bi-fold brochure improving existing School Loop websites and optional ongoing design for promotional materials". That contract started at $25,000.00 and has grown to $86,000.00. The presentations evidence no new curriculum and instruction, just professional development and buzz words such a STEM, STEAM, College & Career Ready... new school logos, web site, and social media. 

Links to previous presentations:

Clarence Lobo Academy of Innovation: https://animoto.com/play/AC6IM6Eap8nN2S11y76bcA features take home art projects Creat8 Art is a PTA funded parent taught art class

RH Dana Science and Technology Academy Video: https://animoto.com/play/hrvejqWEWTSrTDL70QlLww

Hidden Hills Academy of Technology Video: https://animoto.com/play/GFH4tkplkga564BH1H40NQ

Super Power/Learning Spots/Energy Bus 

Energy Bus - $7,000 contract Professional Development http://energybusschools.com/

 

at 88:56 Dr. Susan Holiday presented this Item

This is part 2 of a 3 part presentation by Principals to provide Trustees with an over view of a three year blue print to "re-image" their schools. As part of "Moving Capo Forward", these schools are going through an educational makeover designed to attract students to schools with declining enrollment and prevent the District from having to close schools by providing each school with a new educational focus.

The seven schools are:

  • Del Obispo - College and Career Readiness/AVID 
  • Hidden Hills - Technology
  • Kinoshita - College and Career Readiness/AVID
  • Lobo Elementary - STEAM
  • Marblehead - Environmental Studies
  • R.H. Dana - Science and Technology
  • Wood Canyon - Arts and Media

at 89:20 Presented by Dr. Greg Merwin, Assistant Superintendent, Pre K-5 Curriculum & Instruction 

Tonights Presentation features Marblehead Elementary School and Kinoshita Elementary School

#CAPOFORWARD Logo and Moto

at 91:00

Originally schools were Identified as:

Del Obispo: College and Career Readiness/AVID without changing any curriculum they changed the name to STEM and Next- Generation Learning.

Kinoshita: College and Career Readiness/AVID without changing any curriculum they changed the name to

Lobo: STEAM without changing any curriculum they changed the name to STEAM/Innovation

Wood Canyon: Arts & Media without changing any curriculum they changed the name to Arts and Communication

Source: April 27, 2016 BOT Meeting Agenda Item #19 page 323

    Board Audio at 1:14:19 http://cusd.capousd.org/cusdweb/audio2015-16.html 

At 1:09:54 Trustee Alpay makes the comment that this is just "Marketing Gimic" -  changing      names to "Academy" without changing anything of substance - just a con job. Money can be better spent elsewhere. 

at 93:30 A School District has 60 seconds to get a message across.

at 94:10 Schools use Twitter Facebook and Instagram

at 95:12 Demonstrating the Power of Social Media One little Girl wrote that she wanted to go to Georgia Tech after Graduation. When her work was posted on Instagram, Georgia tech wrote back and said they look forward to welcoming her after high school.

95:57 Images reflect Lobo's investment in flexible seating, creativity and innovation.

at 96:04 Facebook

at 96:29 School web sites get more powerful when you combine social media with the school web site. This slide demonstrates how the web site is automatically up-dated with tweets as they happen. This increases web site visits.

at 95:55 Professional Development see: Agenda Item #18  Discovery Education

This is a $269,500 3 year contract for Professional Development Training in STEM.

Period 1- 2016-17 $93,500.00

Period 2 - 2017-18 $88,000.00 

Period 3- 2018-19 $88,000.00

Approval of a 3 year Science Technology Engineering and Mathematics professional development proposal from Discovery Education for 11 elementary schools. The sites being considered for this proposal are:

The 7 Capo Forward schools

  • Wood Canyon (Area 5)
  • Del Obispo (Area 6) 
  • Kinoshita (Area 6) 
  • RH Dana (Area 1)
  • Hidden Hills (Area 4)
  • Marblehead (Area 3)
  • Lobo (Area 3)

and

  • Wagon Wheel (Area 7)
  • Tijeras Creek (Area 7)
  • Laguna Niguel (Area 5) 
  • Bathgate  (Area 7)

Learn More

at 98:00 Presentation from marblehead

unfortunately there is no link inserted

at 1:04:28 Kinoshita presentation

unfortunately there is no link inserted

at 112:29 Professional Development is a growing business in Education. CUSD has a vision of having it's Principals and Teachers go out to other schools and use these "re-imagined schools" as a model for the rest of the schools in the district and across the State. The District has a "vision" for being a national leader.

TRUSTEES COMMENTS

at 112:50 Trustee Hanacek

How would you grow this piloted concept? 

CUSD would be bringing staff from other schools in to be trained at CUSD.

at 115:30 Trustee Pritchard

Have you thought about presenting this at other National Conferences so that other School Districts can benefit.

at 116:42 Gila Jones

Maybe would could see if any local colleges would want to have a doctoral student study this pilot.

at 118:20 Trustee McNicholas

Loved the Community Engagement

 

 

 

BACKGROUND

December 14, 2016 BOARD OF TRUSTEES MEETING

Board Agenda Item #30 http://capousd-ca.schoolloop.com/file/1218998819331/1455438848279/1373709562469729052.pdf page 529 - 547

Board Audio at 161:03: http://cusd.capousd.org/cusdweb/audio2016-17.html

At the September 28, 2016 Board meeting Trustees approved a contract with Album Agency dba Album Creative Studios Incorporated re: "Re-imagine Schools Branding Proposal".  The contract amount is $24,900.00 (Stated Estimated Amount is $55,600.00 - Contract states no more than $80,000) 

CUSD is hiring Album Agency dba Album Creative Studios Incorporated to "Provide various communications and marketing services, including Re-Imagined Schools, strategic sessions on campus, reviewing existing profiles, designing a bi-fold brochure improving existing School Loop websites and optional ongoing design for promotional materials".

The contract term is 7-1-16 to 6-30-2017. The effective date is August 18, 2016. The contract is coming up for Board approval on 9-28-16 (40 days after the start date of the contract).

Background:

On April 27, 2016 Principals from seven CUSD elementary schools made a presentation to the Board for a three year blue print to "re-image" their schools. As part of "Moving Capo Forward", these schools are going through an educational makeover designed to attract students to schools with declining enrollment and prevent the District from having to close schools by providing each school with a new educational focus.

The seven schools are:

  • Del Obispo - College and Career Readiness/AVID 
  • Hidden Hills - Technology
  • Kinoshita - College and Career Readiness/AVID
  • Lobo Elementary - STEAM
  • Marblehead - Environmental Studies
  • R.H. Dana - Science and Technology
  • Wood Canyon - Arts and Media


The presentation is Exhibit 19 on page 323
Board Audio at 1:14:19 http://cusd.capousd.org/cusdweb/audio2015-16.html at 1:09:54 Trustee John Alpay makes the comment that this is just "Marketing Gimic" -  changing names to "Academy" without changing anything - just a con job. Money can be better spent elsewhere.

On May 11, 2016 the Board was asked to revise district policy regarding renaming the schools and potentially adding the word “academy” came back before the board on May 11. However, trustees determined that a new policy was unnecessary due to the board’s current ability to rename schools. The board voted 6-1 to table the item indefinitely.

The presentation is Exhibit 37 on page 401
Board Audio at 1:14:19 http://cusd.capousd.org/cusdweb/audio2015-16/CUSDBoardMeeting.April.27.2016.mp3  at 2:56:38 at 3:00:00 Trustee Amy Hannacek states that these schools are already re-branding and using these names so we need to come up with a policy that matches that.
at 3:07:00 the Board voted 6:1 to strike all the language and table this matter forever.
at 3:08:00 Superintendent Vital clarifies marketing vs branding a specific program not renaming schools.

As a taxpayer, it concerns me greatly that CUSD spend so much time and money on "marketing". This is $55,000 to come up with marketing materials that focus on buzz words such as STEM and STEAM to trick parents into thinking there is something unique, different or special about a school simply because the CUSD adds the word "academy" to the name of an existing school. This is a waste of taxpayer money and again- it has already been implemented without Board approval.

 

 

December 14, 2016 BOARD PRESENTATION